Cowell Taradash. P.C. Wins Keane Award
The James E. Keane Memorai Award in Excellence in eLawyering has been award to the Illinois law firm of Cowell Taradash, P.C. for their web site IllinoisDivorce.com. This law firm offers a web-enabled document automation solution that enables pro-se litigants to generate their own divorce documents for $185.00. Wes Cowell, the Managing Partner, reports that that this service, together with an enhanced service where an attorney accompanys the client to a short hearing, which is priced at $500.00, generates about $100,000 in revenue for the firm. More importantly, this feature creates demand for a more full-service approach, as pro se litigants realize that sometimes their divorce is too complicated for a self-help approach. This demand generation feature has resulted in generating revenues in the 7 figure range for the firm that. The Guidelines for the James Keane Memorial Award in Excellence in eLawyering Award can be downloaded from the ABA Law Practice Management web site.
So the award isn't about excellent sevice, it's about generating revenue. What a surprise! That's what lawyering is all about.